Laguna Creative Ventures is dedicated to growing and supporting the creative ecosystem of Laguna Beach. As a communicatory and creative development firm, we build off of the heritage of the original Laguna Beach arts colony and help create lifestyle and cultural destinations that attract a specific type of locals and visitors to support Laguna Beach’s unique spirit, lifestyle, values, and potential.
LCV handles creative and community-based projects, aiming to bring world-renowned artists, craftsmen, culinary geniuses, award-winning authors and performers to the thriving artistic epicenter of Orange County, Laguna Beach. Through a multitude of projects and property development, LCV feeds the creative ecosystem of artistry, non-conformity, inclusivity, innovation, and diversity. LCV improves and influences local authenticity, outdoor discoveries, art, music, diversity of cultures and experiences, and more.
LCV creates stimulating and appealing settings for the pursuit of experiences and discovery.
Its current projects include:
The Heisler Site Project
The Cleo Project
The Arts District
Businesses: Terra Laguna Beach, Kitchen in the Canyon, Royal Hawaiian
Creative Projects: Summer of Color
Focusing on the Creative Mind is paramount to the future of Laguna Beach. This includes a socioeconomic group that urban theorist and professor Richard Florida has coined the “Creative Class.” The Creative Class is defined as those whose primary job function is to use their knowledge and creativity to develop new ideas, new technology, new solutions, and/or creative content. They’re not just artists, poets, designers, and writers, they are also scientists, engineers, university professors, architects, medical professionals, environmentalists, and a number of other professions just like us. And like us, they thrive in an atmosphere that feeds their curiosity and need for the types of new and inspiring experiences that flourish naturally in Laguna Beach.
“Quality of Place” refers to what urban theorists describes as the type of place that offer authentic and unique experiences. This quality of place attracts the creative class and people like them to contribute to creative destinations that have a quality of place. These are people who help enhance the community in a positive and progressive manner; people who are attracted to places of creativity, diversity, and intelligence. All virtually natural resources in Laguna Beach.
The brightest opportunity for the future of Laguna Beach lies in the heritage that defined us in the first place. Long ago, Laguna established itself as a culturally-unconventional city; creative; non-conformist. Open and welcoming to all lifestyles and mindsets, and filled with the vibrant and progressive happenings that can only come from such a culture. A completely organic quality of place that attracts current and future generations with a creative mind.