THE HEISLER SITE
The Laguna Beach Company and Laguna Creative Ventures present an opportunity for growth and creative authenticity in the heart of Laguna Beach with the hotel concept and destination, which we are referring to right now as The Heisler Site Project (working title). Dedicated to inspiring the future of Laguna Beach as a creative eco-system of artistry, thought leadership and diversity that includes and builds upon the heritage of Laguna Beach as an art colony, The Heisler Project is designed to be a shared experience for both locals and visitors. Designed to be a place where people can gather, feel inspired, get comfortable, and experience the vibrant authenticity and creativity of Laguna Beach’s unique community, this destination will encourage creative lifestyle, and garner respect and appreciation for the natural beauty of Laguna Beach.
Located on the Southwest and Southeast corners of Pacific Coast Highway between Cliff Drive and Jasmine Street, this estimated 114-room alfresco hotel with street level open-air shopping and dining, distinctive retail shops, locally inspired cafes and bistros and subterranean parking will be a vibrant addition to the growing creative community in this area. This unique contemporary California escape is a new step in Laguna Beach’s quality of place.
With a bustling marketplace, open-air retail spaces and social areas, numerous restaurant and lounge spaces, gallery and office options, and a rotating installation art space in the atrium, this project is more than just hotel concept. With easy-to-access garden sanctuaries, private and public decks, approximately 312 easily accessible parking spaces and beautiful pathways to the coast and to the street, The Heisler Project will be a destination that celebrates Laguna’s unique and creative personality while providing local businesses and visitors a charming experience with style, authenticity, comfort and culture.
When approaching the Heisler Landing, visitors are greeted through an open and inviting entryway that immediately puts you in a Laguna state of mind. The welcoming, free-flowing openness for pedestrian traffic seamlessly blends Heisler Landing with the rest of the authentic Laguna Beach experience.
With an open and connected view of the Laguna Beach Art Museum, the lobby and lounge area of Heisler Landing captures the essence of the museum. A social gathering hub for residents and visitors to enjoy, the Gallery makes its own impression on Laguna’s artistic heritage with a diverse range of exhibits, local and global artists, music, and events.
Heisler Landing will be the only hotel in Laguna Beach that truly and authentically blends into the Laguna Beach lifestyle. With an open-air patio and eclectic spaces intermixed with locally-inspired cafes and retail experiences, the Avenue area of the project is an experience designed for locals and visitors to access equally. The open-air environment sits directly across from Gallery Row, complementing it with an open invitation to all who pass to slow down and enjoy some of the Laguna Beach lifestyle.
The Theatre is the event room at Heisler Landing, and is uniquely designed to open up to the street, creating a unique relationship between visitors to the Theatre, and the energy and vitality of the Laguna Beach community. The Theatre is a premier location for special occasions and events, including artists’ exhibitions, pop-up shops, performances, and celebrations of almost any kind for all.
Access to the beaches and parks of Laguna is a vital part of our coastal soul. The Paseo is designed to provide a fluid passageway from Coast Highway to coastal cliffs quickly and easily. An open-air breezeway, lined with locally-inspired cafes and shops, leads pedestrians out to Heisler Landing’s sprawling namesake park, and beyond to some of the city’s most beautiful coves and beaches.
From the canyon to the cliffs to the coves, Laguna Beach is surrounded by natural beauty. It stands to reason that we have always had a heritage of passionately preserving and protecting our environment. Heisler Landing’s sophisticated and ecologically-advanced service features are designed to carry that passion forward. Designed to minimize the environmental impact of our own property as well as that of the neighboring community, Heisler Landing paves a path for other hotels, venues, and event centers to follow suit.
While the energy of the Laguna Beach environment is a major part of the Heisler Landing experience, LB residents can always find solitude and peace at home when they need it. Visitors can find a little personal downtime by retreating to the secluded atmosphere of Heisler Landing’s Sanctuary, a pool and garden area set up high off the street with views over the entire city, beaches, and cliffs.
We understand that there will be many concerns and questions about the planned growth and development, as well as other projects on the horizon.
With each project, an in-depth parking proposal will be submitted that adds parking spaces, beyond what’s required, to our city. A parking and traffic study is part of our application process and will be open for public review. We plan to meet and exceed all parking requirements.
Yes, there were gas stations up and down Coast Highway back in the day, but they were all removed on the ocean-side of Coast Highway. We did an environmental impact assessment when the property was in escrow, and we will deal with any remaining soil vapors in the proper ways, as dictated by the EPA and OC Environmental Health Division when the time comes.
Right now, we are still pending approval, so we do not have exact dates or timelines for the construction process.
An environmental impact study will be conducted during construction where we comply with all environmental guidelines. Additionally, we intend meet LEED’s Bronze standards for energy efficiency and we will be implementing advanced technology for trash and waste disposal. We will lead the way in Laguna Beach in hotel construction as Sustainability and Green Technology will be a significant part of this development.
The overall site will contain a hotel, restaurants, spa, social spaces with beverage service, retail locations, and a living gallery.
As our name indicates, creativity and artistic endeavors are at the center of everything we develop. We are committed to the artistic heritage of Laguna and want to see it thrive again. Moving forward, Laguna Creative Ventures will play a critical role in attracting guests who appreciate Laguna’s artistic past as well as the innovative creative endeavors of today and beyond.
By creating, developing, and nurturing partnerships with museums and artists, we will provide many opportunities throughout the year for community attendance, as well as participation.
A study will be done to determine how to best mitigate any resulting traffic/parking issues that could arise during construction.
Indian Territory has already left the current location and we will be working the other businesses to ensure needs are met.