Creative Tourism in Laguna Beach
"For years, destinations like Laguna Beach have been a paradise for tourists looking for a beachfront getaway, a place to dine out, retreat, relax, and enjoy the beauty of the Pacific Ocean in a charming creative community that is like no other. Laguna has flourished under these premises for more than forty years. However, in the last ten years, the tourists are changing, and the activities, services and businesses they need and want are changing too. These changes are quick and quiet, and without paying proper attention to the evolving needs of contemporary tourism for areas like this, Laguna Beach businesses struggle, close, and diminish the overall popularity of Laguna Beach as a destination.
Demand is slowly gearing toward the desire for unique experiences based on originality, design, authenticity, and cultural connections. Consequently, the definition of luxury has evolved, as it is no longer solely about opulence and wealth, as the traditional understanding of luxury suggests, but is instead about experiencing a diverse and innovative environment, enhanced by a sense of belonging and style...
The creative tourism concept, of course, may be a recent term, but the idea is not new. Creatives, artists, musicians, actors and beach lovers have been flocking to Laguna Beach since the 1880s. In 1903, a small group of artists began to settle here, eventually forming the Laguna Beach Art Association. Since then, Laguna has consistently welcomed visitors to the area, striving to offer unique and interesting experiences and attractions to its guests. In 1913, Laguna started offering campsites to its many admirers and visitors for 30 cents a night. In 1915, the Laguna Beach Gate, inviting visitors to enjoy the city, was hung and remains today at Forest and Coast Highway stating, “This gate hangs well and hinders none, refresh and rest, then travel on.'" ... READ MORE